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approach
 

Designing successful products begins with understanding the balance between business needs and the needs of the intended audience.

 
Then, by employing a user-centered design approach, all the facets are considered that comprise the
UX: User Experience...
 
     - IxD: Interaction Design and User Interface Design
     - IA: Information Architecture and Content Strategy
     - HCI: Human Computer Interaction and Usability
     - L&F: Look & Feel, Visual Design and Branding
     - FeD: Front-end Development (HTML, Javascript)
Overview of the process

Envision with clients and partners and determine overall site vision, purpose, content, navigation, information architecture

Translate into appropriate visual and/or technical specifications.  

Evolve documentation through all phases of the project, in an expeditious manner.

Work closely with business teams, development teams and creative teams on technical implementation.

Industry Expertise

- Advertising

- Entertainment (Sports, Music, Television)
- Financial Services

- Government & Military

- Manufacturing
- Pharmaceutical

- Publishing
- Social Networking